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Logo guidelines

The LINE Pay logo is a legally protected trademark and may only be used by merchants and partners who have signed a contract with LINE Pay. Merchants and partners are required to abide by the following guidelines and trademark laws and to make every effort to protect the LINE Pay trademark. If they are violated, LINE may restrict the use of logo and pursue a legal action. Therefore, use the logo carefully.

Below is the LINE Pay logo. Select and download the file format you need.

Rules on the use of the logo

Any misuse, modification, or distortion of the LINE Pay logo damages the unique image of LINE. We prohibit the use of the LINE Pay logo in any of the following ways:

  • Using only part of the logo
  • Using the logo as an app icon or part of an app icon
  • Using the logo as a background or profile picture
  • Using the logo to link or connect to services unrelated to LINE Pay
  • Using the logo as part of a sentence
  • Modifying or distorting the logo

The following are examples of the correct and incorrect use of the logo. Refer to them when following the guidelines.

  • Examples of changing the color

  • Examples of changing the shape

Change the color of the logo

You can change the color of the LINE Pay logo to use it extensively. The following are examples of how the logo color has been changed and used. Contact us in advance when changing or editing the logo color.

  • Default color representation

  • Example of allowing colors based on brightness

Logo margin settings

Set the margins of the LINE Pay logo as shown below and make sure that no other design elements appear in the margins of the logo.